There is no magical recipe to design a toy. However, we are convinced that an ethical approach must direct our creation methods.
The charter presented below was written to serve as a guide in designing new games and toys… and to always remind us why and how we want to change the way of designing and producing toys.
1 Diversity : dreams have neither gender nor skin color
2 Scalability and multi-age : maintain the interest of toys over time and encourage shared moments
3 Solo and multi-player : being able to choose is better
4 Collaborative : play with non confrontation
5 Stimulation : support the development of motor skills and cognitive abilities
6 Wonderment : the visual richness encourages imagination by multiplying the narrative possibilities
7 Experience : the durability is reinforced by the richness of use and interactions
8 Compatibility : with both our toys and the ones you already own (0% forced purchased, 100% fabulous stories)
9 Eco-design : integrated from the 1st toy idea through the materials, production methods, life cycle and societal impact
10 Pleasure : the smile of a child (and its parents) is the best criteria in the validation process of a toy