Back to top


• FabulaMag • equipe ulule • Fabulamag

A word from the creators

Toys are an essential tool for children’s development, as they open the doors of the imagination to help children tame the world around them. As an educational tool, a motor and a psychologist, choosing the right toy means first of all understanding what is at stake.

Our articles are here to help you make sense of your toy purchase.

Positive education

To become autonomous, children need a lot of benevolence. Self confidence in their ability to do and think is essential and toys can strongly accompany it.


Toys are as polluting as the textile industry. As producer and consumer as well, we need to commit to change this fact. Here is our approach and how we can help you avoid traps during your purchase.


Willing to discover and believing in oneself are the key to learning. Since all children are unique, we present you with various ideas to accompany yours in this key process.